Why Create A Brand - One Wild Coast
I am an ideas person, can't help it, my brain is constantly running. Awake, sleeping, thinking of new ideas and what to do constantly. The ideas often end up being linked to nature, the outdoors, etc. Previously I had begun looking at creating a brand under the title Trailhustler. This was pre-injury and I was still competing in ultra running. The concept was pretty simple, designs about nature. Well then my foot injuries came, we were posted, and honestly I lost interest. It was time to focus on the family and also time to explore. Explore indeed, moving back to Vancouver Island I went straight up the mountains and out to the edge of the coastlines. All this exploration inspired my mind again and had the brain racing. How can I spend more time playing in the mountains and less time "stuck" working 9 to 5. This all brought me back to creating an outdoor inspired brand again. But this time I wanted to focus on the Wild of Vancouver Island and create amazing T-Shirt designs...